The repeating backdrop guests are photographed against.
A photocall is a wall of images placed at the entrance to an event: guests pose in front of it, and every photo published carries the logos. The pattern is built as a regular tile so that a tight crop and a wide shot always show a complete brand.
The fabric prints on matte textile, chosen against flash reflection, and tensions over an aluminium frame. The matte finish matters as much as the graphic: a glossy banner throws the flash straight back and ruins the photo.
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