What is Signage?
Published on April 19, 2016
A company's or store's signage system is essential for locating, informing, signaling, directing and guiding the consumer or customer through your point of sale.
Signage, along with outdoor advertising and point-of-sale displays, is one of the key elements of visual communication.
What is signage?
The concept of signage refers to all the elements that identify a business to customers and guide them through a point of sale.
Signage is primarily intended to indicate the presence of a business, but it also plays an important role in point-of-sale displays and outdoor advertising.
The purpose of signage
The impact of quality signage no longer needs to be proven. It allows you to:
guide and inform the customer about the services/products, making their purchases easier;
win over the customer;
stand out from the competition and showcase your business.
Signage has many fields of application. It is therefore essential that it be striking, innovative and dynamic, whether it is used for:
directional signage, to indicate the company's presence and direction;
or signage at points of sale.
The different categories
Signage comes in several forms depending on its field of application.
Indoor signage
Indoor signage consists of the communication media used to guide people through an establishment or store, making it easier for customers to find their way around.
Many indoor signage materials are available, such as:
- advertising panels, display boards;
- roll-up banners;
- l'adhesiveon the floor, maps;
- shelf talkers;
- POS displays…
Outdoor signage
Outdoor signage covers all the communication media used to indicate the existence of a business or establishment. These communication media can be:
- shop signs, totems;
- tobacconist signs, pharmacy crosses;
- advertising flags;
- directional signs, placards, etc.